Come Fire, Come Flood

Wuhan is flooded right now. A stark contrast to July 2012  

 Grand Opening Oct 2012

Grand Opening Oct 2012

4 years ago we were launching ROCC Coffee Company in China. The business plan had been fine tuned since December the prior year, the vision had been cast, initial capital contributions were made, and the ship was about to set sail. 

Unlike Noah (who built an ark in the dessert) our neighbors all thought roasting and selling coffee was a great idea. No one ridiculed us. They applauded our faith and dedication. We kept moving forward. 

Unlike Noah, we also abandoned shipbuilding plans when times were tough. Sought partners, retail, wholesale, cafes, equipment, beans, new locations, training... The rain never came. Slowly the ship was dismantled to support each new iteration.

With the capital and energy from 2012, the floods (literal & figurative) before us now, and the wisdom I have acquired through 4 years of fire - surely the ship could have set sail. 

Its a new day.

Another Day - Another Move. On the 2-year ...


Another Day - Another Move.

On the 2-year anniversary of closing the HanKou 雪松路 Coffee Express window (2014 June 30) ... So too we left the WuChang 坐标城 Roast-house (2016 June 30)

The Wuhan City motto after-all reads: "每天不一样" (Everyday Different) ... So too its time to start again.

Or rather its time to hit "pause" ||

ROCC is not done,

but it'll be different : )

1. We'll still supply amazing fresh roasted coffee.
2. We'll start some new & exciting stuff come Fall 2016.

Love to you all Coffee Friends & Fans.

Special Holiday Offerings

We are thrilled to announce 2 new coffees! 

Finally, Happy Holidays Blend is back with lovely spicy goodness.
And more humbly, Decaf Blend warms hearts this Holiday Season.

Holiday Blend.jpg



Celebrate all winter long with our annual ROCC Happy Holidays Blend! For all of your warm'n'cozy needs, we've kissed one of our favourite dark coffee blends with holiday spice. This special blend is pre-ground for quick enjoyment and easy gift giving. And just for fun (if you act fast) we'll toss in a Chinese gift box (perfect for Christmas gifts) with the first 50 purchases!


For those late nights snuggling on the couch with a blanket and a good book, a fresh cup of ROCC Decaf Blend perfectly warms you (add a dark chocolate brownie if available). This delightful medium roast features Ethiopian and Costa Rican, Swiss Water Decaffeinated, beans for a balanced, nutty smooth, soft flavor. 


Happy International Coffee Day!

5 Things We LOVE About Coffee

People ask, "Why on earth are you doing coffee in China?"

Honestly, we may be better off strictly teaching English or facilitating exchange programs. BUT we love coffee, and in honor of International Coffee Day, here are the top 5 reasons why.

1. Coffee encourages Action.

Living in, and doing business in, China we especially need to hold onto that classic Western routine of a good morning cuppa' Joe. You may hear us say, "As long as we've had a good cup of coffee, we feel like we can tackle any challenge that comes our way!"

2. Coffee builds Community.

Consider how many times you want to catch up with friends "over a cup of coffee". That black or milky drink is typically not the important thing you remember when walking away from the meeting, but it was an important tool to determine the place and define the casual mode by which friends shared life together. 

3. Coffee is a beautiful marriage of Art and Science. 

We approach coffee with scientific method and finish with artisan obsession.
Bean quality and character is determined by factors such as: climate, harvest and processing.
Roast quality is determined by temperature, time and speed.
Coffee quality is determined by grind, brew method and water variables.
Finally, the Drinker's experience (yours) is determined by barista skill, caring service and those beautiful touches which express, "This was done right!"

4. Coffee is an International Language.

Did you know that coffee is a fruit grown in tropical regions surrounding the equator? These areas also often experience the most severe or threatening forms of poverty. Many advanced and emerging economies are those that share in the privilege of enjoying coffee as a specialty craft. Yet, that one cup of coffee we enjoy has passed from countless hardworking hands of farmers, traders and craftsmen along the supply chain. We feel pretty lucky to be a part of telling the story and delivering the final beans and brew. 

5. In the East, Coffee represents the West. 

Coffee is still relatively new to China. Many people still prefer to drink tea. However, many young Chinese see coffee as representative of a door which opens up to a world so long closed - The West! Coffee stands for creativity, individuality and expression. Coffee represents a new beginning - an opportunity to open the door and pursue a better life. 


Happy International Coffee Day!!!

Enjoy a good cup of coffee, with the people you love, in honor of the hard and beautiful work coffee specialists  do around the world!